Date:
January 10, 2025
Client:
Samira & Rufus
Category:
Data Analytics
Place:
Surat, Gujrat
Service:
Digital Marketing
- Brand Story
- International processing technology for quality
- Pan-India distribution with reliable logistics
- Consistent bulk supply for B2B operations
- Global hygiene and food safety standards
- Long-term partnerships for mutual growth
Farmcut was facing a major challenge. Even with premium-quality frozen French fries and a strong production setup, they were practically invisible to the market. Distributors and wholesalers simply had no way to discover them online. Every day, they were missing out on valuable business opportunities while competitors who appeared on Google were getting noticed and winning those leads instead.
Zero Online Presence
No website meant no digital credibility. B2B buyers couldn't verify their legitimacy, view their products, or contact them easily online.
No Search Visibility
When distributors searched for "frozen fries supplier India" on Google, Farmcut didn't exist. They were losing hundreds of potential leads to competitors every month.
Limited Market Reach
Relying only on word-of-mouth and cold calling, they couldn't scale their distributor network beyond their immediate network. Growth was painfully slow.
Credibility Gap
Without a professional digital presence, convincing large wholesalers and established distributors to trust a new brand was nearly impossible.
No Lead Generation System
They had no systematic way to generate qualified B2B inquiries. Every lead required manual outreach, making expansion expensive and time-consuming.
Inconsistent Revenue Flow
Without a steady stream of inquiries, their sales were unpredictable. Business growth depended entirely on chance meetings and referrals.
- The Challenges
- STEP 1
No Digital Credibility
Without any online footprint, B2B buyers had no way to verify legitimacy or trust the brand.
- STEP 2
Hard to Reach B2B Buyers
Traditional digital channels don't work well for reaching wholesale and distribution decision-makers.
- STEP 3
Building Wholesaler Trust
Risk-averse distributors hesitate to partner with new, unproven suppliers without references or track record.
- STEP 4
Established Competition
Competing against well-known frozen food brands with loyal distributor networks and market dominance.
- SOLUTION
Distributor
Lead
Store
Customber
- Our Strategy
- Building Digital Foundation
- Key Features Delivered
- Dominating Search Results
- Dominating Search Results
- Building Digital Foundation
- SEO Milestones
Designed and developed a professional B2B-focused website with compelling content highlighting quality, capacity, and reliability. Implemented clear CTAs for distributor inquiries, optimized UX for all devices, added trust elements, and integrated inquiry forms with WhatsApp Business.
Conducted in-depth keyword research for the B2B frozen food industry, optimized the website for high-intent keywords, created SEO-friendly content and product pages, built quality backlinks, improved site speed and mobile performance, implemented schema markup, and set up Google My Business with local SEO.
Launched targeted Facebook and Instagram ad campaigns with multiple ad sets, focusing on major cities and distribution hubs across India. Developed compelling creatives highlighting product quality, implemented lead generation forms, and ran retargeting campaigns to re-engage website visitors.
Created and managed Farmcut’s social media presence across Facebook and Instagram to build brand credibility and engage with the B2B audience. Posted regular content showcasing production processes, product quality, success stories, and industry insights to establish thought leadership in the frozen food sector.
- cta section
- Campaigns & Execution
Website Performance
- 34k+ monthly website Impressions
- 3.5 min average session duration
- 65% increase in inquiry form submissions
- Mobile traffic: 58% of total visitors
SEO Success
- Page 1 rankings for 15+ primary keywords
- Top 9.4 positions for “frozen fries supplier India”
- 100+ Submissions
- 40+ qualified organic leads per month
Business Impact
- 60+ new distributor partnerships established
- Pan-India presence in 18 states
- 3x revenue growth in first year
- Brand recognition in B2B frozen food sector
Meta Ads Performance
- 2100+ B2B leads generated
- ₹21,200 total ad spend over 6 months
- ₹3.5L revenue generated from ad leads
- 16.5x ROAS on advertising investment
Business Impact
- 60+ new distributor partnerships established
- Pan-India presence in 18 states
- 3x revenue growth in first year
- Brand recognition in B2B frozen food sector
- Client Review
Real client feedback showing how our strategies helped improve visibility, generate leads, and support steady business growth.
- Connect with us
Email Address
hr@badiyabrand.com
Phone Number
(+91)7567820001
Headquarters Address
Ground Floor, 21st century business center, 2009, Ring Rd, Maan Darwaja, Rustampura, Surat, Gujarat 395002
